Generally you have less than 30 seconds to tell a new acquaintance what it is you do? Who your business serves and why they should care. Do you have your sound bite ready? You must be pithy, on point, compelling and directed, otherwise you’ll lose your audience and lose an opportunity to spread the message of your business.
So let’s practice: What do you do? Please comment below!
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Inspire people to do the things that inspire them
Wow! That is an awesome mission statement Scott…you just set the bar pretty high for those that will follow you. I like this statement for several reasons
a) In its essence is inspirational (which is sort of the point, eh?
b) It makes the listener want to know more….thus when you elaborate (or even better when the ask, ‘please tell me more’) you aren’t selling, you are simply responding to their request and teaching them more about your service
Perfection!
hey thanks! I think it’s at the core of everything. With a statement like that, you can do anything. It leads to the belief that people can pursue their dreams, or passions and weaken the magnetic pull of the status quo.
I never realized the 2nd point you made. But it makes perfect sense and why it’s important to not be defined by the product you make.
Physical Preparation for Sports…and Life
Another great one Jeff. With both of these statements I was automatically drawn to click on your website links to find out more! great work!
[...] This post was mentioned on Twitter by Scott Webb, Laura Petrolino. Laura Petrolino said: What do you do in 10 Words: http://wp.me/pNri9-57 [...]
Help families improve their finances while having fun.
‘while having fun’ is what makes this one great…In three word you turn me from ‘who cares’ to ‘tell me more’
A haven for lingerie lovers of every nation and persuasion!
oh la la!
Such a good exercise. I have a 10 word description, but it doesn’t have the punch or clarity for a mainstream audience … that’s what I need to work on. Will come back when I’m ready to reveal!
empower women to excavate their passions and live with purpose
hard to get it in ten words, but great exercise. i really do want to help women. help women rediscover their gifts, their passions, their dreams…the ones they set aside or buried for the first few decades of their lives. i want to help them live the next forty plus years of their lives fulfilled and empowered as their authentic selves. see, told you, very hard to put into ten words! thanks for the exercise!
I run a media and education company.
I tell stories
I work in PR, and I tell the story of my client
I actually have been working on this very excercise.
I create products that help people overcome hurdles.
Tom,
If you don’t mind, I thought to tweak this statement (especially since you mentioned working on it). What if you changed it to this:
I get up everyday to help people overcome life’s hurdles.
You could remove “life’s” but still.
I like this more than “I create products” because creating products seems so lifeless. Using “I get up everyday to..” actually states that why you get out of bed everyday. Because this exercises was only to use 10 words, it’s tough and why I didn’t use the getting out of bed thing. If you were to try and change this exercise to 140 characters or less it would be easier.
For instance you probably do much more than just create products to help the people overcome obstacles. But using the getting out of bed thing gives the impression, atleast to me, that this is your mission in life, the reason you get up and get excited about your day.
Just my 2 cents
Scott
I really am working hard at trying to help others realize that it’s important for us to explain the drive behind our businesses.
Help businesses leave a unique fingerprint on the market through custom graphic and web design.
Help brands listen, connect, and talk to those who care.
Provide people with proven methods for personal brand building
Help owners fall in love with their business again.
Engaging Hockey Fans Through Intelligent Conversations Via Interactive Media Platforms.
I help creative entrepreneurs succeed with online marketing.
YES! EIGHT words! HA!
Inspire ordinary people perform extraordinary feats in the pursuit of excellence
Serve people by helping them create joyful, productive work!
Spend your money in cool, effective ways!
Help people put their passion into words – and get found!
I help sub-contractors and manufacturers have confidence in their pricing.
Find new ways of doing old things.
Help engage audiences and learn what people really think.
“Transforming Organizations through Social Strategies that Engage Clients and Employees”
…. or replace social with “communications and collaboration” but I wanted to keep it to 10 words.
I help “Smart Cookies” share their brilliance via Social Media
Executive producer of mega-powerful tween entertainment.
WOW! Thanks for sharing! My kids are gonna LOVE her! They’re 13 and 10.
I show adults how to run away from home.
That’s just awesome!
Help people feel deeply even when they think they can’t.
I help parents prepare their kids for the real world.
Inspire solopreneurs to work and connect at a higher level.
We manage your move while you manage your life.
I Live to Create, and help others do the same.
That was completely off the cuff but I think it works, and I think it’s an extremely useful exercise to just let whatever comes out come out and then look at it, see what it’s telling you. Does it resonate? Are you sure that’s you? If so, rock on! If not, maybe some re-examination is in order.
tweeted this too.
Show Brands How to Create and Share Their Social Story
(just one more word please!!!!)
I help restaurants and bars fill seats with online marketing.
Helping entrepreneurs work ON their businesses and not IN them.
I help busy couples enjoy an awesome marriage & family life.
I help people become confident and effective presenters.
I help you build your passion into profit. *smiles*
I create excitement.